
Ajith Sree Madhav
Creative Generalist
Creating identities and experiences by combining ideas across disciplines.
About
What's next is still being figured out. Probably somewhere at the intersection of products, brand, and the kind of visual storytelling that makes people feel something. Honestly hunting for the right room to walk into.
IIT days started with dance, not the degree.
The degree was happening in the background but the years I spent inside Breakfree, IIT Kharagpur's dance society, were where I actually learned how to lead something, build something, make something land in front of an audience. Choreography taught me composition before design formally did. Running a massive crew taught me what it means to own a creative outcome end to end.
The design work crept in alongside that. I started making things (posters, motion, brand identity..) and realised I was more into how something communicates rather than what it's made of. By the time I got to my thesis, I was finding ways to drag them towards design decisions. That instinct is what eventually pointed me toward IISc.
At IISc I went fully into it industrial & product design, interaction design, research-to-prototype hardware work. M.Des, Product Design Development & Management. Done now.
